MAM
Mountain Goat Adventure Festival 2026 kicks off with Kärcher
13th Winter Expedition conquers Leh-Ladakh, Himachal, Upper Mustang and Bhutan from 15–22 February.
MUMBAI: The Mountain Goat Adventure Festival just proved that even the Himalayas need a good scrub because when your 4×4 is caked in mud, snow and legend, only Kärcher gets the job done. The 13th Winter Expedition, part of India’s premier endurance-led automotive community event, roared to life from 15 to 22 February 2026. A disciplined convoy of off-roaders tackled high-altitude deserts in Leh-Ladakh, rugged Himachal ridges, hidden trails in Nepal’s Upper Mustang, and challenging routes in Bhutan.
This year Kärcher India joined as the official wash partner, bringing nearly a century of high-pressure cleaning expertise to the extreme environment. Alfred Kärcher invented Europe’s first hot-water high-pressure washer in 1950, and the brand now celebrating 90 years of innovation in 2025–26 remains the world’s best-selling pressure washer, certified by Guinness World Records.
In the frozen Himalayas, where mud, snow, slush and salt threaten mechanical failure, Kärcher’s machines stripped vehicles clean with precision. From 4x4s to adventure bikes and gear, the tech kept everything expedition-ready and looking sharp.
Mountain Goat co-founders Shashwat Gupta and Suraj Tayal said, “As we enter the 13th Winter Expedition in 2026, Mountain Goat continues to push boundaries across newer terrains and tougher conditions. Strong partnerships play a key role in enhancing the expedition experience. In environments where mud, snow, and slush are constant challenges, maintaining vehicles becomes essential not just for performance, but for pride.”
The collaboration highlighted a perfect match, Mountain Goat’s relentless drive to conquer unforgiving landscapes paired with Kärcher’s legendary ability to blast away the grit. In a festival where every kilometre tells a story, this year’s edition proved that the real adventure isn’t just reaching the peak, it’s arriving there looking like you never left the showroom.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
