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Mountain Goat Adventure Festival 2026 kicks off with Kärcher
13th Winter Expedition conquers Leh-Ladakh, Himachal, Upper Mustang and Bhutan from 15–22 February.
MUMBAI: The Mountain Goat Adventure Festival just proved that even the Himalayas need a good scrub because when your 4×4 is caked in mud, snow and legend, only Kärcher gets the job done. The 13th Winter Expedition, part of India’s premier endurance-led automotive community event, roared to life from 15 to 22 February 2026. A disciplined convoy of off-roaders tackled high-altitude deserts in Leh-Ladakh, rugged Himachal ridges, hidden trails in Nepal’s Upper Mustang, and challenging routes in Bhutan.
This year Kärcher India joined as the official wash partner, bringing nearly a century of high-pressure cleaning expertise to the extreme environment. Alfred Kärcher invented Europe’s first hot-water high-pressure washer in 1950, and the brand now celebrating 90 years of innovation in 2025–26 remains the world’s best-selling pressure washer, certified by Guinness World Records.
In the frozen Himalayas, where mud, snow, slush and salt threaten mechanical failure, Kärcher’s machines stripped vehicles clean with precision. From 4x4s to adventure bikes and gear, the tech kept everything expedition-ready and looking sharp.
Mountain Goat co-founders Shashwat Gupta and Suraj Tayal said, “As we enter the 13th Winter Expedition in 2026, Mountain Goat continues to push boundaries across newer terrains and tougher conditions. Strong partnerships play a key role in enhancing the expedition experience. In environments where mud, snow, and slush are constant challenges, maintaining vehicles becomes essential not just for performance, but for pride.”
The collaboration highlighted a perfect match, Mountain Goat’s relentless drive to conquer unforgiving landscapes paired with Kärcher’s legendary ability to blast away the grit. In a festival where every kilometre tells a story, this year’s edition proved that the real adventure isn’t just reaching the peak, it’s arriving there looking like you never left the showroom.
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Seclore appoints Roshan Cariappa as Regional CMO for Asia and MEA
Data security firm strengthens go-to-market strategy as enterprises navigate AI-driven risks and regulatory complexity.
MUMBAI: Seclore has found the perfect marketing lock for its rapid expansion Roshan Cariappa is the new Regional Chief Marketing Officer for Asia and the Middle East & Africa. The global leader in Data Security Intelligence announced the appointment to accelerate growth in these high-priority markets. Roshan will oversee end-to-end regional marketing, drive category positioning for Data Security Intelligence, scale pipeline and revenue, and deepen engagement with enterprise customers facing AI-related data risks and tightening regulations.
With nearly two decades of B2B marketing experience in high-growth technology companies, Roshan brings strong expertise in enterprise go-to-market strategies and category building. He previously spent over seven years at Vymo as Vice President – Marketing, leading brand, demand generation, and customer engagement across India, Southeast Asia, and the United States. He also advises startups on growth strategies and hosts The Startup Operator, a popular podcast featuring over 250 founders across 400+ episodes in six years. Earlier, he founded a consumer tech startup focused on immersive VR games for children.
Seclore, CEO Vishal Gauri said, “Asia and the Middle East & Africa represent some of our most important growth markets, with strong enterprise demand for modern data security solutions. Roshan brings a strong combination of strategic depth and operational rigour, with experience in building high-performing teams and scaling growth engines. We look forward to him strengthening our regional marketing capabilities and driving the next phase of growth across these markets.”
Roshan Cariappa added: “As enterprises accelerate AI adoption, security becomes the bedrock that enables them to innovate with confidence and Seclore is uniquely positioned to power this shift. I’m looking forward to working closely with the team to build a cohesive market narrative and engage customers more meaningfully across Asia and MEA.”
The move reflects Seclore’s focus on sharper positioning and stronger execution as businesses seek reliable ways to protect sensitive data in an increasingly complex digital world. With Roshan at the helm of marketing in two of its fastest-growing regions, Seclore is well-equipped to turn data security challenges into clear competitive advantages for its enterprise clients.
In a landscape where protecting information has never been more critical, this appointment ensures Seclore’s message stays as secure and impactful as the solutions it delivers. The company is clearly locking in its growth strategy, one smart hire at a time.
