Ad Campaigns
Mountain Dew ropes in Mahesh Babu as brand ambassador
Mumbai: Beverage brand Mountain Dew has always maintained that the difference between ‘ordinary’ and ‘extraordinary’ is the decision to move beyond fears and self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, the brand has unveiled its new ‘Darr Ke Aage Jeet Hai’ campaign featuring its new brand ambassador Mahesh Babu.
Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats, said the brand. The TVC featuring the South superstar will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, it added.
The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Mahesh gears up to represent India by performing a daredevil stunt and making a new world record. The film showcases the dilemma & the determination of Mahesh Babu as he evaluates the choice in front of him. Mahesh takes a sip of Mountain Dew, a resolute look crosses his face as he plunges off from the top of Burj Khalifa on his bike defying all odds.
“With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers,” said PepsiCo India category director – Mountain Dew and Sting Vineet Sharma.
Speaking about his experience of shooting the TVC, Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’ and I am thrilled to be bringing this philosophy alive on screen.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
