MAM
Moumita Pal joins Enormous as head of creative Delhi
Mumbai: Moumita Pal will lead the creative charge for the agency in Delhi, set new codes & path for agency’s vision towards strengthening their foot in Delhi as a region.
Pal is a multi-faceted senior creative director from FCB India with over 14 years of experience across brands like Google, Uber, Hero, BMW, Dominos, Hindustan Times, Ministry of Women and Child Welfare.
She has won many prestigious awards in the country and a jury for noteworthy awards including Cannes . She has also worked on the ‘Beti Bachao, Beti Padhao’ campaign that works towards eradication of female infanticide and sex selective abortion in India. She’s not just a leader but a culture maker. She is a storyteller who believes stories have the power to change the world for better.
Enormous managing partner Ashish Khazanchi said, We are dead serious about Delhi. We’ve always had a significant presence in NCR, but we’re doubling down on what we could possibly do in the region. Onboarding Moumita as a new leader in the agency is the step towards moulding us in the direction of being the best-equipped agencies. We, as a brand, want to be known for the work that we’re doing for the big clients in Delhi and Moumita is the perfect fit to help us build this. Moumita is a big brand creative person, and brings in a unique character, creative expertise & balance to the agency. I’m thrilled to have her on board & looking forward to times ahead.
Commenting on her new role, Pal said time and again, Enormous Brands has established itself as a harbinger of creativity and innovation in India, delivering campaigns that have made real impact across different brands. The agency, under the guidance of Ashish Khazanchi has garnered recognition for doing the kind of work that’s truly unique. So when Ashish offered me the job, I was genuinely thrilled. It’s an incredible opportunity for me to lead the Delhi office. I hope Enormous and I share with each other, some stories and a lot of milestones.
AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
