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Motorola unveils first Indian Motostar: Abhishek Bachchan
New Delhi, 4th June, 2006 – Motorola (NYSE:MOT) today further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador — actor, Abhishek Bachchan. As Motorola’s brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range. Motorola’s brand quotient of youthful spirit, daring to be different, being bold and smart is in sync with Abhishek’s bold and daring attitude, enigmatic looks and unconventional style. Abhishek fits in as the iconic “MOTOSTAR” who now joins tennis top seed, Maria Sharapova as a brand ambassador for Motorola globally.
Announcing the MOTOSTAR, Mr. Allen Burnes, Corporate Vice President, High Growth Markets, Mobile Devices, Motorola Inc. said, “India is a significant and exciting market for Motorola where our relentless attention to our customers and razor sharp focus is enabling us to bring customers and consumers not only high quality products but also innovative and unique services and brand collaborations. Abhishek is a stylish and sophisticated actor who appeals to all segments of the Indian society – young and old, urban and rural, fashion conscious and the intelligentsia. With this collaboration, I am absolutely confident that our partnership will be mutually beneficial in ensuring our continued success while keeping our customer interests centre-stage. With this, I would like to extend a warm welcome to Abhishek.”
Addressing the gathering, actor Abhishek Bachchan said, “I am honoured to be an ambassador for a truly global brand synonymous with quality, innovation and style. Helping India get more and more connected with Motorola phones is my mission for the next 24 months. It is amazing to see how we as a nation have adopted this technology and today it is pervading every sphere of our lives. Speaking for myself, I am a complete techno-geek and rely on these gadgets to keep myself organized. I absolutely love the Motorola products.
They are really cool and stylish while offering the best applications. I am excited about making the difference, Right here! Right now!!”
After unveiling the MOTOSTAR, Motorola announced the winners of the contest “Guess the MOTOSTAR” which was a lead up to the brand ambassador launch. The winners were representative of quintessential India, coming from cities like Ahmedabad, Bangalore, Delhi, Indore, Ludhiana, Mumbai and Pune. Each winner had the unique opportunity to spend the evening with the MOTOSTAR.
The “Guess the MOTOSTAR” contest saw an overwhelming response of over 200,000 participants. Contestants entered the contests by sending SMSes as well as engaging through the MOTOSTAR microsite.
Over the past few months, Motorola has launched innovative marketing and sales strategies. The company signed on Bharti Teletech Limited as its national distributor. Earlier, Motorola tied up with GE Money to offer an interest free finance option to customers buying mid and hi-end Motorola phones thereby becoming the pioneer in offering financing for mobile phones.
The company has also been very active in its product introductions during this period—- MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL and the MobileME Bluetooth accessories business.
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About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks – along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US$36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
