MAM
Motorola launches RAZR V3
MUMBAI: Motorola has launched the Motorola RAZR BLK V3, which is the latest version of the popular and ultra-slim metal-clad flip phone.
The RAZR BLK was previewed earlier this year to a select audience of Hollywood’s elite at the 77th annual Academy Awards as part of Motorola’s tradition of providing the top 25 actors and directors with a not-yet-commercially available mobile phone.
A design milestone, the RAZR BLK V3 like its original V3 counterpart is made almost entirely of metal including aircraft grade aluminum, magnesium and a first-of-its-kind nickel-plated copper alloy keypad.
The feature set includes a built in camera with digital zoom, mpeg video recorder, speakerphone and quad-band technology which allows the phone to work in over 100 countries. Motorola’s RAZR BLK V3 is also enabled with Bluetooth.
“Continuing Motorola’s endeavour to bring to the market space iconic products, the Black Razr V3 is an extension to the chic Razr V3. The stealth-like, all black version of the most coveted phone this season was created especially for the Oscar nominees making them the only recipients of this eye-catching mobile marvel,” said Motorola India general manager Southwest Asia Percy Batlivala.
“After the overwhelming response and reception for the Moto Razr V3, Motorola introduces the Black Razr V3 as a privilege for style lovers and celebrity technolusts. This product is not only functional, it is quite possibly the most elegant mobile phone ever produced. The Razr Black V3 compliments the previously launched Razr V3 in sleek silver,” he added.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
