MAM
Motorola dials up marketing game, appoints Gagandeep Bedi to lead India brand blitz
MUMBAI: Motorola just hit the speed dial on its India playbook. On 4 March 2025, the company announced Gagandeep Bedi as its new head of marketing for Motorola Mobility India. And let’s just say, this hire isn’t a soft launch—it’s a statement.
Reporting to Motorola Asia Pacific head of marketing Shivam Ranjan, Bedi will lead the brand’s marketing orchestra across the Indian terrain—where the smartphone war isn’t fought with specs alone, but with story, swagger and smart strategy.
“I am thrilled to join Motorola at such an exciting time in its growth journey. Motorola is an iconic brand with a strong legacy of innovation, and I look forward to leveraging my experience to further strengthen its market presence in India,” said Bedi. “With a rapidly evolving consumer landscape, I am eager to drive impactful marketing strategies, enhance brand engagement, and contribute to the brand’s continued success in the country.”
Bedi comes equipped with a 17-year track record across top-tier names—Infinix, Tecno, Beetel, Reliance Jio, Samsung and Bharti Retail—where he’s launched and scaled brands, cracked GTM strategies, and helmed show-stopping product rollouts. From telcos to tech, his marketing toolkit’s seen more action than a flagship launch day.
“As we continue to expand our presence in India, I am excited to welcome Gagandeep Bedi to the team,” said Ranjan. “India is a key growth market for us in Asia Pacific and we are committed to grow aspiration and desire for our brand in the market.”
And it’s not just corporate optimism talking. Over the past two years, Motorola has seen double-digit premium-to-market growth and triple-digit YoY growth over the last three quarters. That’s not just momentum—it’s a market mood swing.
As Motorola revs up its innovation engine and sharpens its brand voice, Bedi’s entry could be the high-impact, high-decibel move the brand needs to dominate India’s hyper-competitive smartphone space.
MAM
Instamart and Go Zero bring LED fridge ad to print
Hindustan Times readers see light-up fridge page in interactive first
MUMBAI: The morning paper just got a little cooler quite literally. In a twist on traditional print, Instamart and Go Zero have introduced what they describe as a first-of-its-kind newspaper execution, turning a routine page flip into a sensory experience. Readers of Hindustan Times were greeted with a spread designed like a refrigerator. As the page opened, an embedded LED light flicked on mimicking the familiar fridge-door moment revealing an Instamart delivery partner holding a tub of Go Zero ice cream.
Developed in partnership with Havas India, the campaign moves beyond conventional print innovations such as scent strips or foldouts. Here, the LED is not a gimmick layered on top but a core part of the storytelling, recreating a behaviour most readers instinctively recognise.
The creative ties together the central promises of both brands: Instamart’s instant delivery and Go Zero’s “guilt-free” indulgence. The act of opening a fridge becomes a metaphor for spontaneous craving and immediate fulfilment.
Swiggy head of brand Mayur Hola said the idea was to make print participative rather than passive. By tapping into muscle memory like reaching into a fridge, the campaign aims to bridge everyday behaviour with brand recall.
Go Zero founder Kiran Shah highlighted the spontaneity of ice cream consumption, noting that the concept captures the exact moment of impulse discovery. Meanwhile, Havas Media India and Havas Play COO Uday Mohan described the effort as an attempt to blur the lines between media and experience.
The execution reflects a broader push by Instamart to reimagine traditional formats, making even legacy media like print interactive in an age dominated by digital engagement.
In a medium often accused of losing relevance, this campaign flips the script, one illuminated page at a time.
