Brands
Moto turns the power on with g57 launch that packs shock value for Rs 12,999
MUMBAI: If power had a price tag, Motorola just slapped a pleasantly shocking one on it. The company has fired up India’s budget segment by launching the moto g57 POWER at an effective price of Rs 12,999*, a number that feels almost mischievous given the specs it’s carrying.
The smartphone arrives with a global first: the Snapdragon 6s Gen 4 (4nm) chipset makes its worldwide debut on the g57 POWER, giving buyers a device built for smooth multitasking, fast 5G performance (across 11 5G bands), and snappy gaming. It pairs this with 8GB RAM, expandable to 24GB via RAM Boost, and 128GB UFS 2.2 storage, making the phone feel far pricier than its sticker suggests.
Photography gets a serious upgrade too. Motorola has loaded it with the segment’s best 50MP Sony LYTIA 600 sensor, accompanied by the segment’s highest 8MP ultrawide camera and an advanced 2-in-1 ambient sensor. The phone leans into moto ai, enabling Auto Night Vision, AI Photo Enhancement, AI Portrait, Auto Smile Capture and the full suite of Google Photos tools including Magic Eraser, Magic Editor and Photo Unblur. For a budget device, the camera credentials border on cheeky.
But the real showstopper is the 7000mAh silicon-carbon battery, the segment’s highest. Motorola claims up to 60 hours of runtime, giving users more than two days of steady usage. The silicon-carbon tech also allows a slimmer design with better heat regulation and longer battery health, proving big batteries don’t need bulky backs.
Entertainment gets its own performance boost with a 6.72-inch FHD+ 120Hz display, boosted to 1050 nits HBM, along with Dolby Atmos stereo speakers, Bass Boost, Hi-Res Audio and SGS Eye Protection. And durability is no afterthought: users get Corning Gorilla Glass 7i (a first in the segment), MIL-STD-810H toughness and IP64 protection against dust and splashes.
The moto g57 POWER also earns the crown for being the segment’s first smartphone to ship with Android 16, with Motorola promising Android 17 and three years of SMRs, making the software experience as future-proof as the hardware is beefy. Add Smart Connect 2.0, Moto Secure with ThinkShield, Family Space and Moto Unplugged, and the device positions itself as a full ecosystem play.
Design-wise, Motorola is keeping things stylish with flat edges and Pantone-curated vegan leather in three shades Regatta, Fluidity and Corsair giving the phone a premium look and satisfying grip that stand out in a crowded budget field.
Sales have officially kicked off from 3 December, 12 pm on Flipkart, Motorola.in and leading retail stores. The phone, launched at Rs 14,999, gets a Rs 1,000 bank offer and a Rs 1,000 limited-period launch discount, bringing the deal price down to Rs 12,999*.
For prepaid users, Reliance Jio is offering benefits worth Rs 10,000, including Rs 2,000 cashback and Rs 8,000 worth of partner coupons on the Rs 449 plan.
With the g57 POWER, Motorola isn’t just sparking competition, it’s rewiring expectations of what a budget phone can deliver. In a market obsessed with specs-per-rupee, this one swings for the fences and lands cleanly.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
