MAM
Motion Content Group reunites with Film Critics Guild to present India’s first nationwide Critics’ Choice Film Awards
MUMBAI: Motion Content Group in collaboration with Vistas Media Capital, has partnered with The Film Critics Guild (FCG) to announce the first ever Critics' Choice Film Awards (CCFA) for the Indian cinema. The organization will be working in tandem with FCG to bring to the fore, outstanding stories from across the country on a single unbiased and inclusive platform. With this award Motion Content Group wants to recognize and applaud stories that have stood out for their exemplary performances, the stir they created with their impactful storytelling and representation. The strategic partnership with Bookmyshow.com has made the prestigious award format a unique format for the Film Industry and for the film lovers across geographies. The finale event will be held on April 21st in Mumbai.
Motion Content Group (MCG) is a leading global content investment and rights management company, that invests in and partners with the world’s leading talent, producers and distributors to meet the market demand for new economic models for premium content across the entertainment and media marketplace. The MCG backed CCFA pursues brilliance with this first of its kind awards ceremony curated in partnership with the Film Critics Guild. The awards aim to be representative of the diversity of Indian cinema and create new benchmarks for recognizing outstanding work being produced and released by all participants in the Indian film industry.
The Critics’ Choice Film Awards aims to honor the best of Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati & Marathi films of 2018 . This is the only award after the National Awards which shall cover 8 major languages.
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MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
