Ad Campaigns
Motilal Oswal launches unique social campaign ‘Investor Hit Mein Jaari’
Mumbai: As part of its ongoing efforts to promote investor education, Motilal Oswal Financial Services Ltd. (MOFSL), Broking & Distribution, today unveils “Investor Hit Mein Jaari”, a social campaign addressing the challenges and concerns investors face in the equity market.
The “Investor Hit Mein Jaari” campaign features a thought-provoking video wherein a frustrated investor candidly vents his challenges and struggles in the stock market. Through this emotionally charged portrayal, Motilal Oswal Financial Services aims to educate investors about the importance of having an expert guidance and research-backed insights by shedding light on the common issues that investors encounter and the profound impact their decisions in the equity market can have on their lives.
Speaking on the campaign, MOFSL vice president, brand & product marketing, broking & distribution, Varun Mundra said, “The “Investor Hit Mein Jaari” campaign is yet another endeavour by Motilal Oswal Financial Services to strengthen the bond with investors, ensuring they feel supported in their financial journey. This social campaign echoes our core values of integrity, transparency, and customer-centricity, which have remained unwavering throughout our 30+ years of journey”.
“Motilal Oswal Financial Services has had a track record of providing unparalleled services and bringing unique solutions to the market. We believe that knowledge, awareness, and sound research are the pillars of successful investing, and this campaign is a testament to our dedication to empowering investors. Our vast research expertise and commitment to excellence empower investors to make informed decisions that align with their financial goals,” added Mundra.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
