Ad Campaigns
Motilal Oswal Group fights fraud with #YehConHai campaign
MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.
At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.
Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”
In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.
Through extensive research, the campaign identifies key red flags that investors must watch out for:
. Pressure tactics to act quickly or make impulsive decisions.
. Guaranteed returns that sound too good to be true.
. Assurances of instant profits without risks.
. Requests for money transfers to unofficial accounts.
Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197
These resources offer a simple way to confirm the authenticity of individuals or offers.
Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.
The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.
From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.
Watch the Campaign Videos
. Raamdeo Agrawal: Watch here
. Ajay Menon: Watch here
. Nitin Shanbhag: Watch here
Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
