Ad Campaigns
Mother’s Recipe unveils its Summerwala Sharbat DVC campaign
Mumbai: Sharbat, the sweet and refreshing drink has the power to bring back memories of childhood. The tradition of having sharbat in summer always strikes nostalgia. In Indian households, making sharbat is a family affair, with everyone pitching in to help prepare the drink. Grandmothers are often the ones who pass down their traditional recipes and techniques for making sharbat. In the summer season, tea gets replaced with sharbat while welcoming guests. Sharbats are offered as a thirst quencher to beat the scorching summer heat. As the temperatures rise and people begin to seek out refreshing drinks to quench their thirst, Mother’s Recipe, one of India’s food brands, has launched a DVC campaign for its newly launched Summerwala Sharbat.
This delicious and refreshing range of Mother’s Recipe sharbat is perfect for those hot summer days. We have all seen our mothers indulging in the process of making khus, aam panna and many other drinks at home. Whether we returned from school or came back from playing, or it was a special occasion or a family gathering, one thing common for the summer season was the cooling, refreshing sharbat. With the concept of reminiscing childhood memories, Mother’s Recipe has replicated the same in their latest DVC for Summerwala Sharbat.
The new television advertisement for Summerwala Sharbat is based on a beautiful voice-over capturing vibrant visuals of a mother giving sharbat to kids and different people enjoying the drink in various settings which will surely take you back down memory lane. Each of the sharbat is depicted as a journey back to our childhood or a special occasion Jab khel se break leke Ma ka pallu khichate, Toh woh samajh jati ki ye pyaas kuch khaas hai, Woh Aam Paane ki khati mitti yadee dil se leke zuban par aajati. The advertisement captures the essence of summer and highlights the refreshing taste of Summerwala Sharbat. Mother’s Recipe sharbat has launched five new range refreshing flavours Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup and Lemon Ginger. Khus sharbat, made with khus extract, Lemon sharbat, made with lemon juice and ginger extract and Mango Panna sharbat, made with mango pulp and Jeera & mint.
Commenting on the latest TVC launch, Mother’s Recipe executive director Sanjay Desai said “We are thrilled to launch our new television advertisement for Summer Sharbat. “We believe that the DVC perfectly captures the essence of summer and showcases the refreshing taste of Mother’s Recipe refreshing Summerwala Sharbat – Mango Panna, Rose, Jeera Masala, Khus Syrup and Lemon Ginger. We are confident that it will be well received by consumers and that they will continue to choose Summerwala sharbat as their go-to drink for the summer.”
In addition to its delicious taste, the sharbat is also packed with essential nutrients that help to keep you hydrated and energized during the hot summer months. It is available in a variety of flavours to suit every taste preference, including Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup and Lemon Ginger.
The campaign has been conceptualized by Desai and the Mothers’ Recipe team which is LIVE on multiple digital platforms like YouTube, Instagram and Facebook. The new television advertisement for Summer Sharbat will be shown on all social media platforms, it will also appear in Google display advertisements, on-the-ground activations, as well as OOH and offline campaigns.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
