Ad Campaigns
Mother’s Recipe #PerceptionBadlo campaign highlights the stereotypical comments against women
MUMBAI: FMCG brand Mother’s Recipe has created a powerful vox-pop in collaboration with Social Panga, that questioned the stereotypical comments targeted towards women on International Women’s Day. To commemorate women’s day the company came up with a unique campaign ‘#PerceptionBadlo’ to address the stereotypical prejudices associated with women.
Speaking about the campaign Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd, said “Mothers Recipe as a brand has always encouraged women empowerment and with this campaign, we aim to bring a change in the mindset of the people who create stereotypical biases against women. We have observed that certain comments and remarks are rooted in centuries-long differences in class, sexism, and stereotyped gender roles at work, in society, and in private life. Hence, we created a campaign #PerceptionBadlo to spread awareness against the biases related to a specific gender”.
The campaign was a shout-out to challenging gender stereotypes, where different people gave their opinion on the change they want to see. Instead of the sexist remarks, the type of comments that they would really like to make. This campaign encouraged common people from different walks of life to share their views and opinions.
She further added, “The campaign effectively received 1.4 million impressions and a total of 1.2 million across all platforms thus significantly affecting the stereotypical behaviour. We took the stand as a brand and asked the public to change their perception”
Adding to the success of the campaign, Himanshu Arora, founder of Social Panga, added, ‘’The campaign was the result of the analysis we did regarding the current trends around women. We noticed a lot of chatter around stereotypical discrimination against women like only girls can wear pink, a woman should have a child by the age of 30, women belong in the kitchen, etc. It was a conscious decision to associate with Mother’s Recipe for this campaign for driving a change. Through this campaign we aim to bring a momentum of changing the stereotypical thoughts that are associated with women”.
Campaign Credits:
Brand Name: Mother’s Recipe
Campaign Name: #PerceptionBadlo
Campaign elements: Digital Video Content
Creative agency: Social Panga
Campaign Video Link (FB): http://bit.ly/3cAyKme
Director: Neha Rana, Shrestha Roy
Producer: Sunitha Natarajan
Cinematographer: Shwet Priya
Art Director: Biswajit Paul
Music Director: Biswajit Paul
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
