Brands
Mother’s Recipe and actress Shweta Tripathi collaborate to spread Fun and Festivity this Diwali
Mumbai: Diwali represents a time of joyous celebration, heartfelt togetherness and the creation of cherished memories with loved ones. Recognising the pivotal role of women in fostering the spirit of togetherness during Diwali, Mother’s Recipe, a renowned brand known for its delectable and traditional flavors, is thrilled to announce its collaboration with actress Shweta Tripathi for a unique #TyohaarApneAndaazMein campaign. As the name of the campaign suggests – it is about how each one is celebrating their Diwali in their own unique style and how Mother’s Recipe is adding to the festive fervor.
The collaboration between Mother’s Recipe and Shweta Tripathi seeks to encapsulate the essence of Diwali from a woman’s perspective, highlighting the significance of the festival as a time for nurturing familial bonds, spreading joy, creating a vibrant atmosphere filled with laughter and love and of course lots of good food. As families come together to revel in the warmth of the festive season, the ‘Diwali Shayaris’ campaign aims to capture the heartwarming moments shared during this special time.
The Instagram reel for #TyohaarApneAndaazMein is based on Ms. Shweta celebrating her Diwali with a twist of taste, celebrating Diwali in her own style. The campaign, inspired by the spirit of togetherness and the vibrancy of the festival, brings forth a series of ‘Diwali Shayaris’ that infuse a playful and quirky twist to the traditional celebrations, resonating with the joyful essence of both the brand and the esteemed actress. The video features a wide range of Mother’s Recipe products like Chutneys, Papad, Pickles and Ready to Cook spice mixes, which are a true celebration of Indian cuisine and home cooked food.
Commenting on the campaign, Ms. Sanjana Desai, Executive Director of Mother’s Recipe, “Diwali holds a special place in the hearts of every Indian, especially for women, as we celebrate it with food, family & festivity. Through our collaboration with the talented Shweta Tripathi, we aim to capture the essence of Diwali in a way that resonates with the heart and soul of our consumers.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
