MAM
Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products
MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and parents to participate in the online campaign. Along with its social media campaign, Mother Sparsh unveils a new range of Plant-powered baby care products. The diverse range includes Plant-Powered Laundry Detergent, Plant powered Liquid cleanser, Natural Baby Wash, Natural Baby lotion, Natural face cream, and plant powered diaper rash cream.
#PlantAndPure targets to reach more than 5 million parents while featuring a variety of natural baby products, specifically produced by leveraging the power of nature. To further strengthen its reach for the campaign, Mother Sparsh has partnered with India’s largest and highly engaged closed community of Young Moms ‘FirstCry Parenting’. The association will enable #PlantAndPure to emphasize its message among the right set of audience and drive higher engagement. More players have also joined the campaign to take a valuable message for their customers.
To further, develop synergies within the industry, Mother Sparsh is also partnering with India's homegrown e-commerce marketplace, Flipkart to amplify the reach of these natural & eco-friendly baby care products. This strategic alliance will help Mother Sparsh tap Flipkart’s consumer base of over 200 million and reach an ever-growing, pan-India audience in a much more effective manner.
Ms Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh expresses about this campaign, "Since the beginning, we are emphasizing on the need for using natural products and being more conscious towards our environment. We understand that it takes time to alter a traditional viewpoint and hence within short durations, we launch different campaigns with a core message to use eco-friendly & natural baby care products. #PlantAndPure is among those campaigns, and we hope to reach five million online users with the campaign. All our products are natural and 100% safe for children."
FirstCry’ s personnel said – “We have realised that there is substantial demand for Pure & Organic products in India, and partnering with Mother Sparsh for #PlantAndPure campaign will strengthen the belief among Mom’s community towards plant-based products”
#PlantAndPure campaign can be regarded as another stepping stone from the brand after the company’s inception, as it is aimed at raising awareness about using naturally prepared baby products. Mother Sparsh has been committed to the goal of making high-quality organic baby care products, which are sparsely available in the market today. The brand is relentlessly working to help mothers understand the significance of natural and eco-friendly products that are in tune with our environment. The campaign #PlantAndPure by Mother Sparsh is an extension of an ideology, which is focused more on bringing about a habitual change in caring for the little ones.
The brand will also encourage more than 500 mothers over Instagram in the said campaign to ensure a considerable amount of participation for the cause. Through the means of Facebook, Mother Sparsh has also planned high-capacity promotions further, to engage as many parents as possible during the campaign period.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
