MAM
Mother Dairy pays tribute to mothers in new TVC
MUMBAI: Dairy products brand Mother Dairy has launched a new campaign titled ‘Maa Jaisa Koi Nahi‘ which highlights the pivotal role of mothers in a child‘s life.
Created by Ogilvy & Mather, the TVC portrays love and care that a mother has towards her child and urges everyone to drink a glass of milk every day to remain healthy.
The communication revolves around ‘slice-of-life‘ situations depicting how children take their mother‘s love for granted, irrespective of what age they are in.
The objective is to gently remind the kids of what all their mothers go through just to keep them happy without ever expecting anything in return. The least they can do in return is to drink a glass of milk today so that tomorrow they can take care of their mothers.
The TVC has been launched on a pan-India with Hindi, Marathi, Telugu and Tamil edits. The print and social media too are being tapped in different cities across India.
Mother Dairy had a month back also changed the packaging of its milk packets. The new look of village graphics highlights how milk from the farm reaches the consumers home.
Now with this new TVC coming on air, the brand aims to trigger the hearts of consumers and go closer to them by making consumption of milk a ritual of every morning.
Company spokesperson from Mother Dairy Fruit & Vegetable said, “Since the time a child is born, mothers play a pivotal role in developing this good habit of drinking milk, thus ensuring good health of her family.
“It was time to pay a befitting tribute to the millions of mothers of this country who have silently been the pillar of strength and support for their children. Therein was born our communication idea, out of a simple, an age old truth that we all know of, but somehow fail to acknowledge-Maa Jaisa Koi Nahi.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
