Ad Campaigns
Moscow launches new film campaign targeting global and Indian audience
Mumbai: Moscow city’s new holiday film showcases its signature festival season event, ‘Journey to Christmas’. The campaign celebrates magical festive places, must-see dynamic destinations, decorations, lighting, traditional winter sports activities and meeting Father Frost and Snegurochka, or the Snow Maiden. The festival will continue until 8 January.
This large-scale event has transformed the city with Christmas and New Year festivities. Twinkling lights illuminate the streets, while ice-skating rinks and slides pop up everywhere. There are also live musical performances and much more for the entire family to enjoy. The campaign film captures the enthusiasm of Muscovites, all the venues that have been stacked up with delicious food and spilling over with holiday cheer, as well as activities taking place not only in the city centre but also in the distant boroughs. The event marks the start of the festivities sparking that magic and holiday cheer among Muscovites and the city guests—both young and old.
People from around the world attend fairs every year in different parts of Moscow creating a festive atmosphere. The early mornings are wonderful, but the most magical moments come in the evenings when thousands of lights are lit all around and the aroma of tangerines and Christmas baking spread everywhere. They pour out hot tea, too, to make it warm for the guests and it is fun to walk around the Christmas markets. One can go on a gastronomic journey because national dishes from different parts of the country are on display and waiting for you to try them. Besides, you can buy handicrafts and local products as New Year gifts for your family and friends.
This time around, there are 32 festival sites. The Christmas festivities take place in all districts of Moscow. As many as 4,200 master classes have been prepared for guests and 19 rinks opened, while a lot more is waiting for you to explore!
If your child wants to feel warm, you can enter the bright, glowing gingerbread houses. Here, you can participate in master classes, send a letter to Santa Claus and learn to make holiday toys or even different kinds of sweets. Parents have the opportunity to eat and drink hot tea while their kids keep busy and enjoy the warmth and comfort.
For 2023, the major theme of the festival is travelling around Russia and getting to know the holiday traditions that are typical of different regions of this multi-ethnic country. To get a taste of what holidays look like in every region of Russia, many holiday markets scattered around the city welcome visitors to taste the national dishes and warm drinks and buy local products and handicrafts from all across the country. Don’t forget to charge your phone to the fullest and free up its space — you’re probably going to take a lot of pictures!
Christmas is a time for giving, and the festival guests can gift someone a New Year’s miracle by taking part in the ‘Kind Christmas Tree’ campaign. Anyone can support charitable foundations and non-profit organizations. To do this, one needs to pick a toy from the special Christmas tree, follow the QR code and fill out the application form.
With the country opening up to travel, this holiday season is set to be extra-special and extra-busy. The UN has named Moscow the best city in the world for its quality of life in its global cities ranking for 2022.
Its beauty is undeniable, but, in winter, the city looks even more awesome and Moscow is happy to invite everyone to share the festive joy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
