Brands
Mortein fights dengue with Madhuri Dixit
MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers.
Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for dengue prevention.
This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in the attempt towards dengue prevention. Mortein Insta powered with its double TFT formula gives 100 per cent faster protection versus ordinary repellents hence, enabling mothers to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.
Actor Madhuri Dixit Nene says, “Every mother desires a 100 per cent protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.
On the announcement, Reckitt Benckiser Hygiene Home CMO of Marketing Director, South Asia Sukhleen Aneja adds, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100 per cent faster solution against vector-borne diseases.”
Mortein has launched a new Tulsi fragrance within its range of Liquid vaporisers which will be available for Rs 72 for 35 ml and Rs 49 for a small refill pack.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
