Ad Campaigns
Moorthy bola – Shor Kam Kaam Zyaada
Mumbai: This Summer, scorching heat is not the only thing making a comeback! Voltas – India’s leading A.C. brand – has brought back the adoringly amusing and iconic Moorthy in an exciting new campaign. Moorthy, who won a lot of hearts with his calm persona and his witty dialogues, has been revived to promote Voltas’ latest range of Smart Air ACs that boast super-silent operation, an innovative sleep mode, and a state-of-the-art, IoT-enabled design.
The new campaign features Moorthy keeping his cool when faced with his chatty brother-in-law, thus highlighting the stark contrast between him and the noiseless efficiency of Voltas ACs. The tagline “Shor Kam, Kaam Zyaada” perfectly captures the essence of the campaign and brings home the point without making a fuss. The campaign, pivoted around two whimsical commercials, is a joy to watch with Moorthy’s timeless charm sharing the centerstage with Voltas’ Smart Air ACs.
Commenting on the new campaign, Voltas Ltd vice president & head of marketing Deba Ghoshal said, “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!
Ogilvy India (North) chief creative office Ritu Sharda said, “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
