Brands
Monte Carlo launches its signature summer collection
Mumbai: Monte Carlo Fashions Ltd., a global clothing chain, has announced the launch of its latest summer collection for the Indian Summer. To celebrate the launch of its new summer collection, Monte Carlo has just released a new film which is all about redefining the laws of attraction.
The TVC showcases a wide range of stylish apparel for men and women from the latest collection and weaves an interesting story which shows the journey of two soulmates who don’t have to find each other, but are attracted to one another as the world around them is awestruck and comes to a standstill while witnessing their unique style and upbeat vibe.
The marketing campaign has been conceived by Hashtag Orange, a digital advertising agency, who plan to run a 360-degree initiative that will utilise all the potential online and offline mediums and strategies to disseminate brand awareness and amplify public engagement.
With the successful launch of this new summer campaign, Monte Carlo executive director Monica Oswal commented, “We are really thrilled about this campaign as it depicts the elegance of vibrant floral patterns, bright colours, the finest of textures and stylish adornments that exhibit the zesty and invigorating summer appeal that our latest collection brings to the market. The film elaborates on the concept of the individuality of fashion as a choice and how everyone must wholeheartedly flaunt their unique style while leaving the world completely awestruck around them. The campaign will surely mesmerise the youth with its magnificent appeal.”
Commenting on the prospects of the campaign, Hashtag Orange founder Mukesh Vij said, “We at Hashtag Orange are excited to be part of the Monte Carlo’s campaign that will introduce the brand’s latest summer collection. Monte Carlo is a popular fashion brand that has decided to propagate the versatile concept of individuality this time with the launch of their new apparel line. We will utilize effective marketing strategies to promote the campaign among the masses to ensure optimal public. “
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
