MAM
Monster’s panel to forecast trends in the HR industry
MUMBAI: Monsterindia.com today announced the launch of the Monster HR Panel that will forecast trends in the human resource industry. This quarterly initiative will primarily focus on trends affecting job seekers.
Elaborating on the same, Monster Asia vice president marketing Dhruv Shenoy said, “The objective behind setting up the Monster HR Panel is to evaluate trends affecting the HR industry and the recruitment market, providing job seekers access to information that better prepares them for the employment market. At Monster, we are always looking ahead for innovative ideas that will set the foundation for best practices in the recruitment industry.”
“To begin with we solicited membership from our existing clients, establishing a 28 member panel, which we hope to expand in the near future. Heads of HR from some of the leading companies like CSC, Hewlett Packard, Microsoft India Development Centre, Deloitte, Adobe Systems, Siemens Information Systems, Verizon Data Services, Tyco, Agilent Technologies, Mentor Graphics, Onward Technologies, Accenture, Computer Associates, Mahindra British Telecom, Oracle India and Eicher Goodearth Limited are members of the panel,” he added.
The first Monster HR Panel discussion focused on the topic “2005 – Year of Freshers” and evaluated various aspects of hiring in the entry level segment. The e-discussion revealed that panelists on average predict that as compared to 2004, hiring in the entry-level will grow an estimated 28 per cent in 2005.
Another key insight of the discussion was that panel members believed there will be a huge demand for engineers in 2005. The panel also predicted that companies will be aggressively visiting campuses to recruit talent in the year ahead. This is also a reflection of the growing demand in the engineering and manufacturing sector. The Monster site statistics indicate that from May 2004 onwards the number of resumes in the manufacturing and engineering segment has shown a 14 per cent month-on-month growth. During the same time the job postings in this category showed a 22 per cent month-on-month growth.
The HR managers also pointed out that while they would look to hire talent from B towns too, the majority of them said that the recruitment will be heavily focused in the top eight cities and from the top engineering colleges.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
