MAM
Monster ties ‘knot’ with Shaadi.com
MUMBAI: Global online careers network Monster’s Indian arm Monster India has announced an exclusive strategic alliance with matrimonial service provider Shaadi.com owned by People Group.
As part of the alliance, Monster India will host Shaadi.com’s job channel and drive job seekers to the hosted site with banner advertisements and an exclusive career newsletter to their subscribers, informed a company release.
“The relationship is a demonstration of the synergy between the job seeking audience on Monster and those seeking life partners on Shaadi.com. In reaching out to the diverse audience on Shaadi.com we will deliver a wide-ranging talent pool to employers and help the job seekers reach out to some great opportunities in the market,” said Monster Asia president and MD Arun Tadanki.
People Group president and CEO Anupam Mittal said, “By helping people find a life partner Shaadi.com addresses one of the most important decisions in their life. Our alliance with Monster is an extension of the same philosophy and helps us also to be a part of another important life decision – the right career choice. Monster’s global career network ties in well with our global member base.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
