MAM
Monsoon travel gains momentum as young Indians chase new experiences
The Hosteller’s Pranav Dangi on monsoon demand, youth travel and community
MUMBAI: Monsoon is no longer simply something travellers wait out. From chasing waterfalls and misty mountain trails to swapping packed itineraries for slower escapes, young Indians are increasingly turning the rainy months into a season of discovery. The shift is showing up in the numbers too, with The Hosteller recording a 13 per cent rise in occupancy in July and August 2026 compared with the same period last year, while longer stays and greater participation in local experiences point to a deeper change in how the country’s young backpackers travel.
As travel moves from ticking destinations off a list to seeking experiences that make the journey memorable, monsoon is emerging as an unlikely playground for India’s youth. From spontaneous weekend breaks and community interactions to nature, adventure, wellness and local culture, the season is reshaping both traveller expectations and hospitality offerings. In a conversation with Indian Television Dot Com, Pranav Dangi, Founder & CEO, The Hosteller, speaks about the changing monsoon travel economy, the evolution of India’s backpacker and why the rains may be moving from an off-season hurdle to an experience in themselves. READ ON……..
On monsoon travel emerging as a new season, he spoke about the changes being seen in booking patterns, occupancy and demand during the rainy months compared with a few years ago.
Monsoon is increasingly becoming a genuine travel window for young Indians rather than simply being viewed as an off-season period. While the weather can be unpredictable, relatively stable showers across several destinations this year have given travellers greater confidence to plan trips. At The Hosteller, we recorded a 13% rise in occupancy in July and August 2026 compared with the same period in 2025, a clear indication of growing demand during the season.
We are also seeing consistent demand across non-mountain destinations, along with longer stays and stronger participation in local experiences. The change is less about travellers overlooking the weather and more about choosing destinations and experiences where the monsoon itself adds to the appeal.
About the growing appeal of monsoon travel among young travellers, he discussed whether lower costs, fewer crowds, exploring destinations differently, and experiences such as treks, waterfalls, road trips and nature escapes are driving the trend.
It is a combination of these factors. Relatively stable weather, lower accommodation costs and fewer crowds make the season attractive, but the bigger shift is in how young travellers want to experience a destination.
After a demanding summer, there is a growing desire to slow down and take a more relaxed trip. Monsoon also creates experiences that are seasonal by nature, from treks and waterfalls to lush landscapes and local activities. We are seeing travellers stay longer in some destinations because they want to experience the landscape, local culture, and seasonal activities rather than simply tick off the destination and move on.
Speaking about the duration and nature of monsoon trips, he highlighted whether younger travellers are increasingly opting for shorter and more spontaneous getaways, including weekend trips, last-minute bookings and two to three-day holidays.
There is certainly a strong element of spontaneity, particularly because travellers often wait for a clearer view of the weather before confirming their plans. Easy access to last-minute inventory is supporting this behaviour, especially for short weekend getaways.
The pattern varies by destination. Lonavala and Bhandardara continue to see the classic weekend rush, while Munnar, Ooty and Bir are seeing steadier demand through the week. Interestingly, while the decision to travel can be more spontaneous during the monsoon, overall stay duration is actually increasing as travellers find more to explore once they arrive.
This reflects a broader shift towards shorter but more meaningful breaks. Young travellers are increasingly comfortable taking a 2-3-day trip when the experience feels worth the journey. Recent industry data also points to growing demand for weekend and three-to-five-day monsoon getaways.
On the shift from destination-led to experience-led travel, he discussed the growing demand for local experiences, community-led activities, adventure and spontaneous itineraries among young travellers.
Young travellers already account for around 80% of The Hosteller’s guests, and that share tends to rise further during the monsoon. With family travel generally concentrated around school holidays and the summer season, younger travellers have greater flexibility during the rains.
Their choices are increasingly experience-led. We are seeing stronger interest in local experiences, community interactions, nature and adventure activities, including monsoon treks in destinations such as Bhandardara and Lonavala.
The important change is that travellers are not simply asking, “Where should I go?” They are increasingly asking, “What can I experience there?” That shift is particularly visible during the monsoon, when the appeal of a destination can come from its landscape, local culture, food, wellness offerings, or seasonal activities rather than sightseeing alone.
Safety, however, remains a priority. For instance, we paused river rafting in Rishikesh this season purely on safety grounds. The growth of monsoon travel has to go hand in hand with responsible travel practices.
Talking about the evolution of the Indian backpacker over the past five years, he explained whether travellers are now more willing to spend on experiences, food and activities while continuing to seek affordable accommodation.
The Indian backpacker has changed significantly over the last five years, both in mindset and in the destinations they choose.
Today’s traveller wants to meet like-minded people, engage with local culture, and explore through food and activities rather than simply tick off popular sights. Accommodation still needs to offer value, but travellers are increasingly willing to spend on experiences that make the trip memorable.
We are also seeing new backpacker ecosystems emerge beyond the traditional circuits. Destinations such as Lansdowne, Shangarh and Jibhi are attracting travellers looking for a more immersive and community-driven experience. The backpacker today is therefore more experience-conscious, but remains firmly value-conscious when it comes to accommodation.
On whether monsoon travel represents a different travel mindset, he spoke about the growing preference among young travellers for nature, adventure, wellness, slow travel and local experiences over conventional sightseeing.
Monsoon does seem to encourage a different travel mindset. Travellers are more willing to slow down, sit out a shower with a hot chai, spend time at the property or explore the destination at a more relaxed pace rather than rush between conventional sightseeing spots.
The season naturally complements the growing interest in nature, local experiences, wellness and monsoon-specific activities. Places such as Bhandardara and Lonavala become experiences in themselves during the rains.
There is also a growing acceptance that a successful trip does not necessarily require a packed itinerary. For younger travellers, the ability to disconnect, spend time with people, discover local food or simply enjoy the surroundings is increasingly becoming part of what makes a trip worthwhile.
Speaking about The Hosteller’s community-focused positioning, he discussed the importance of community for young travellers taking solo or spontaneous trips and how the business measures the value of these social connections.
Community is particularly important for solo and spontaneous travellers, who make up a significant share of our guests. For many young travellers, the appeal of a hostel is not limited to the room. It is also about meeting people, participating in activities and finding a sense of connection while travelling.
A shared common space or a planned evening activity can influence whether someone extends their stay or chooses to return to another property later. We measure the business value of these connections through repeat bookings, longer average stays and referrals.
These indicators consistently show that community can be a meaningful driver of loyalty. For many young travellers, it is not simply an added feature of the stay; it is part of what makes a hostel experience worth choosing and remembering.
About how travel and hospitality brands are responding to the rise of monsoon travel, he spoke about the emergence of seasonal packages, events, itineraries and experiences designed specifically around the rainy season.
Yes. Hospitality brands are increasingly moving beyond simply discounting rooms and are beginning to build the season into the product itself.
This includes bundled experience packages, food and beverage credits, wellness add-ons, staycation offers and more flexible, value-led pricing. There is also greater emphasis on activities that can work irrespective of the weather, such as movie nights, open mics, indoor games and community events.
The larger shift is important because monsoon travellers are not necessarily looking for a cheap fallback option. They want experiences that make the rains part of the proposition. The industry is therefore moving from “monsoon discounts” towards “monsoon experiences.”
On whether monsoon travel could become as commercially important as the traditional summer and winter travel seasons, he discussed what would need to change for the rainy season to become a major travel window for young Indians.
We believe monsoon can become a commercially meaningful travel window, particularly for young travellers. The demand is already becoming more visible through rising occupancy, longer stays and stronger participation in experiences.
For this to scale further, brands and destinations will need to curate experiences specifically around the season, rather than simply reduce room prices. This could include monsoon treks, local cultural experiences, wellness programmes, food-led experiences and community activities.
There is also a need to invest in indoor programming so that weather does not become a limitation. Movie nights, open mics, games and other community-led activities can ensure that guests continue to have things to do even when outdoor plans are disrupted.
The key is to make the rain part of the experience rather than something travellers have to work around.
Talking about the future of monsoon travel, he shared whether he sees it becoming a permanent part of the Indian youth travel calendar rather than being viewed as an off-season period, and identified the strongest signals indicating that this shift is already underway.
We genuinely believe monsoon travel is becoming a more permanent fixture in the youth travel calendar. The clearest signal is that travellers are increasingly making deliberate choices to travel during the season rather than simply travelling because they found a discounted room.
At The Hosteller, the strongest indicators are occupancy rising year on year, longer average stays, greater participation in local activities and events, and a steady increase in average revenue per customer.
Destinations that experience fewer monsoon-related disruptions, including Goa and parts of Himachal such as Bir and McLeodganj, are also showing consistently stable demand through the season.
The larger change is behavioural. Young travellers are no longer necessarily asking, “Is it a good time to travel?” during the monsoon. They are increasingly asking, “Where can I go to experience the monsoon best?” That shift in mindset is perhaps the clearest sign that the rainy season is moving from an off-season period towards an established part of India’s youth travel calendar.




