Ad Campaigns
Monginis partners with Ayushmann Khurrana to launch new campaign ‘Magic every time’
Mumbai: Confectionery brand Monginis announced plans to launch a new campaign, “Magic every time,” before the busy Christmas-New Year festive season. Featuring brand ambassador Ayushmann Khurrana, the 360-degree campaign, “Magic every time,” has been conceived and created by 82.5 Communications.
The association with Ayushmann Khurrana and the Monginis brand was secured in partnership with GroupM ESP, part of GroupM.
The Monginis video commercial shows Khurrana in a familiar setup of a film shoot. But it soon becomes a very special shoot day as Khurrana and the crew pull off a memorable surprise for a very special birthday boy! Thanks to Monginis, of course.
The “Magic every time” platform continues to showcase innovative Monginis cakes like celebration photo cakes, 3D cakes, and more, along with identifiable human emotions such as celebrating nostalgia, surprises, and warmth between friends, family, or even strangers.
Speaking on the commercial launch, Monginis executive director Qusai Z. Khorakiwala said, “At Monginis, we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”
Monginis head of marketing Ayyappan Swamy added, “We are proud of our new ad, which is bringing in the busy festive season for us. In this warm and emotional ad, our beloved brand ambassador, Khurrana, is seen joining hands with us to celebrate and surprise an extremely special person in his life. We hope our customers, franchisee owners, and everyone else will like the ad. We’d like to wish everyone a very happy festive season.”
“Taking forward the ‘Har Pal Magical’ platform for Monginis, we have a lovely new execution going into the New Year, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them,” said 82.5 Communications India co-chairman and CEO Kapil Arora.
82.5 Communications India chief creative officer Mayur Varma stated, “The campaign idea of “Magic every time” is extremely rich for us to tell different stories each time. In an earlier film, we saw Khurrana’s old friends surprising him with a special Monginis cake; in this particular commercial, we see how Khurrana has taken on the baton and has planned a memorable surprise for someone he considers extremely important in his life—his make-up dada.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
