MAM
Moneycontrol brings India’s Biggest Virtual Trading Game – Moneybhai
MUMBAI: Moneycontrol, India’s leading financial platform, introduces a powerful, modern stock simulator — Moneybhai; a unique investing simulation platform aimed at giving an opportunity to learn trading by experiencing markets in real time with real data using virtual currency. The platform seeks to provide hands-on experience & learnings of the market by allowing users to make risk-free investments.
With an aim to inculcate the quality of risk-taking and to advocate the ability to learn finance, the investing stimulation platform targets newly turned investors in the age-group of 18- 34. It will use real data from stock markets to reproduce the experience of using a real online brokerage account. The functioning of Moneybhai will see every player receive virtual money of INR 1 crore in their portfolio account with a maximum limit for trading set at INR 1 crore per day. With the use of their capital, these players will be able to invest in different assets like commodities, mutual funds, fixed deposits & shares. Should one not like their trading options and decisions made, Moneybhai will also give users the liberty to reset their portfolio back to the original price of INR 1 crore.
Moneybhai provides a host of unique features which promises an interactive and engaging trading experience for the users. They include:
· My Investments – Featuring the portfolio, transaction history and profit and loss statement, this feature provides the players access to all information related to equity, debt and the mutual funds that they invest in
· Transact – This section aids in investing into different asset classes across equity, debt and balanced funds as preferred by every user
· Leagues – Enables the users to invite their friends to form a league, allowing a small group or community to compete against each other
· Leaders – Highlights the players who are currently leading the table
· Learn – Educates the players on the basic investing strategies of the stock market
· Rules – This section displays the rules to play the game
Speaking about Moneybhai, Moneycontrol Business Head Gautam Shelar said, “Moneybhai is yet another attempt towards preparing and informing our users about the financial know-how of the Indian stock market, in a secure artificial setting. Moneycontrol has been able to stay ahead of the game through a host of innovations and services using the best of technology. Taking into account the ever-changing preferences of our audiences, the modern-day stock simulator seeks to make it a seamless and interactive user experience. The extensive information produced by us, which is at the users’ disposal, will continue to educate our users. This will lead to them eventually being prepared for trading in the real stock market over the due course of time and aid them towards making better investment decisions.”
Users can enjoy the Moneybhai experience by visiting their website: https://moneybhai.moneycontrol.com/
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
