Ad Campaigns
Moneycontrol announces its lead over major competitor in a print campaign
Mumbai: Moneycontrol has launched an advertising blitzkrieg taking on its nearest competitor.
In full-page jacket ads in the financial platform, it announced that it maintains a big lead across metrics, as compared to its key competitor.
As per the Comscore data, the user time spent on Moneycontrol and the number of page views is three times more than that of its competitor.
Moneycontrol’s unique views are also substantially higher than that of its competitor.
According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, beating its major competitor, which had 27.1 million UVs. Moneycontrol also maintained its massive lead in page views (512 million) and time spent (667 million minutes).
In comparison, the key competitor managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes.
Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to its competitors.
In terms of breaking important business stories too, Moneycontrol has been leading the race. The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and stock markets.
MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded 7.5 lakh paying subscribers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
