Brands
Mondelez launches 5Star 3D in India
MUMBAI: Mondelez India has launched its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D comes in a crunchy, chewy, chocolaty bar that promises the consumers to ‘get lost at a different level’.
Mondelez India director of marketing chocolates segment Prashant Peres says, “Cadbury 5Star has been one of our strongest brands under the Indian portfolio and has consistently experimented and revamped itself. After launching the exciting brand Cadbury Fuse last year, we are extremely delighted to bring in Cadbury 5Star 3D, which is a great milestone in our premiumisation journey and will further strengthen our market leadership in the countline segment. ”
The brand will continue to use their eccentric and quirky characters Ramesh-Suresh who have been synonymous with Cadbury 5Star to further aid the brand generate strong cut. Mondelez India’s Cadbury 5Star has been an Indian favourite for almost 5 decades.
Cadbury 5Star 3D will be first available at Big Bazaar, followed by other modern trade and traditional trade stores and will be priced at Rs 30 for a 45 gram offering.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
