Brands
Mondelez International sets Guinness World Record to celebrate $3.1 billion sales milestone
MUMBAI: Mondelez International, Inc. is taking playful cookie moments to the next level with a GUINNESS WORLD RECORDS title-attempt! Mondelez International today announced the company set a GUINNESS WORLD RECORDS title for the most people dunking cookies across multiple venues. The fun record attempt was coordinated to celebrate the OREO cookie brand reaching a major milestone of $3.1 billion in annual net revenues by end of 2019.
The record attempt began January 30 at 8.30 am CST when the Mondelēz International team across the world was invited to twist, lick and dunk OREO cookies simultaneously as part of a live streaming event. Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new GUINNESS WORLD RECORDS title with 5,066 people dunking cookies.
“We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelez International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!”
Commenting on the occasion, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “OREO today is the largest selling premium cookie brand in the world. Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. This major breakthrough of $3.1 billion of sales revenue (global) is an extremely proud moment for all of us and what a way to celebrate this milestone – A Guinness World Record. In India, within a short span of about 9 years, Oreo has come to be one of the strongest pillars of the biscuit growth story at the back of an unwavering consumer connect and brand love. Our concerted marketing efforts over the years has made ‘twist, lick, dunk’ a ritual across India. Today, it is the leading brand in the premium crème category and we hope to continue the momentum in the future.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
