Brands
Mondelez India signs AGL for eBuX
Mumbai: Mondelez India, one of the country’s leading FMCG companies, has signed AGL for its e-commerce retail analytics solution & digital shelf management- eBuX. The move is aimed at further optimising Mondelez India’s digital shelf experience across marketplaces and quick commerce platforms like, Amazon, Flipkart, BigBasket, Blinkit, Instamart, JioMart, etc., through 6P analytics to drive growth.
eBuX, developed by AGL, is a comprehensive eRetail analytics solution that helps brands monitor their online presence, optimize content, manage marketplaces and drive sales with the power of data-driven analytics. The solution works in six stages starting from setting up a brand’s presence on e-commerce marketplaces to constantly enhancing the brand’s discoverability through data insights and agile managed services.
E-commerce is a rapidly growing channel in India, with a projected growth rate of 20 per cent CAGR between 2021 and 2026. The shift towards online shopping has made it essential for brands to have a strong online presence to stay competitive. According to a recent report by NielsenIQ, e-commerce is expected to contribute to 5 per cent of the total FMCG sales in India by 2025.
AGL partner and eBuX chief business officer Shweta Sharma said, “eBuX is a 360 degree retail analytics solution for e-commerce. We partner with our clients by assisting them on critical levers that impact growth on the channel. Agility being core to our solution given the dynamic nature of the channel ; our team of experts provide end-to-end support from setting up the brand stores , to optimizing the shopper experience with the brand across touchpoints, efficient media planning and buying. Our 6P tracking tool provides smart insights across key performance drivers like product availability, share of search, pricing , promotions etc.”
Established in 2009, AGL is India’s premiere martech company that provides cutting-edge technology-enabled marketing and digital transformation solutions. With a diverse strength of over 1000 employees across eight branches globally, the agency has been seamlessly driving digital transformations for its client partners. AGL joined the Hakuhodo International Family in 2020.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
