Ad Campaigns
Mondelez India launches Golden Oreo
MUMBAI: After the launch of Cadbury Oreo and Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit -Golden Oreo — an extension to the Cadbury Oreo family, further expanding the company’s existing portfolio.
Speaking on the launch, Mondelēz India Foods Private Limited Associate Director, Marketing, Biscuits India and Kids Fuel AP Chella Pandyan said, “Mondelēz International is the world’s leading Biscuits Company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. The five years since its launch, Cadbury Oreo has become the No. 1 Premium Biscuit in the country. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers. I am confident that it will strengthen our position in the biscuit category in India.”
The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs – INR 35 for a 150g pack and INR 10 for a 50g pack.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
