Ad Campaigns
Mom tackles new species in Terribly Tiny short: Jai Mata Di
MUMBAI: YouTube’s ‘Best Girlfriend’-fame writer-director Navjot Gulati has made ‘Jai Mata Di, a special short, on Mother’s Day starring real-life mother-daughter Supriya-Shriya Pilgaonkar which went live on Saturday morning.
Terribly Tiny Talkies, a storytelling collective, brings together distinctive and talented filmmakers from India to craft thematic short films under ten minutes.
This humour filled short drama is about a couple, Suraj and Ananya, who are shifting from Bangalore to Mumbai and want to live-in together to kick off a new phase in their relationship. They go house-hunting but can’t just find a house that Ananya likes until they see an apartment which has her heart set on but there is a hitch, the housing society does not allow unmarried couples. Their broker Datta Verma comes to their rescue, he suggests that they pose as brother-sister and call Ananya’s mother’s to come for the society meeting assuring them that they are indeed siblings.
Terribly Tiny Talkies’ co-founder & CCO Chintan Ruparel, and chief writer & creative producer Sharanya Rajgopal say, “Mumbai is a funny city. But, when it comes to two people living under the same roof without a marriage certificate, it’s not religion, caste, or even the parents that’s the biggest hurdle. It’s a species that dictates the law of the land without really owning it — the society secretary. But, as they say, there’s nothing that mom can’t solve.”
Gulati says, “Every Mother’s Day, we see some heart-wrenching story being told and people sharing the content with a heavy heart. This day, however, they will share the content with a smile.”
Shriya Pilgaokar, who made her debut opposite Shahrukh Khan in Fan last year, says, “This is extremely special to me because mom and I worked together for the first time.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
