Ad Campaigns
Moj Launches #MojMusicKalakar to Uncover India’s Next Musical Star
Mumbai: If you’ve got a talent for singing ten songs in under 60 seconds, if Govinda – Karisma – Raveena songs were your jam growing up, and if you love playing rapid fire, then look no further! This is the perfect opportunity for you to have some fun! Moj, India’s largest short video app, has introduced Moj Music Kalakar, a ten-day music talent competition on Moj Live to uncover India’s Next Musical Star. The talent hunt starts on 15 March at seven pm; all music enthusiasts and creators can exhibit their singing abilities to win big! The competition will consist of four rounds, with participants in a live music spectacle to win prizes worth 40000. The winner may also have the opportunity to collaborate with music labels and brands in the future. Additionally, viewers can engage with their favorite creators, show their support with virtual gifting, and earn rewards worth 15000.
As part of this first-ever nationwide music talent hunt, Moj will bring together music enthusiasts and creators on Moj Live to participate in virtual gifting challenges.
The #MojMusicKalakar campaign’s first round, Jhatpat, will feature creators singing as many songs as possible while earning through virtual gifts. The top 100 creators with the highest number of virtual gifts will advance to the next round. In the second round, 90s ke Nagme (19 to 21 March), creators will perform their favorite 90s hits, and the top 30 will proceed to the final round. In the third round (March 22 to 24), Shabd Jaal, contestants will integrate a specific word given to them by their fellow contestants at the beginning of their song. The top winners will be chosen based on their singing performance and highest gifting earnings, and the top performers will receive vouchers worth 40000. Furthermore, the top two gifters throughout all the rounds will receive a total of 15000 in rewards.
Moj and ShareChat Sr. director, content strategy Shashank Shekhar said, “Our aim with #MojMusicKalakar is to create an interactive platform that brings music creators and their audiences together in a live musical extravaganza. In addition to giving creators a chance to showcase their singing skills in real time, we want viewers to have a fun experience supporting their favorite creators with virtual gifts and earning rewards in the process. Moj has always been committed to providing a space for young, creative Indians to showcase their talents in innovative ways, and this campaign is a step towards that goal. Our intention is to empower budding musicians and find India’s next musical star.”
Moj Live offers a distinct and interactive platform for creators to showcase their talent while engaging with their audience. Moj users can support their favorite creators via virtual gifting, a crucial source of earning for them. Music creators can also benefit from Moj Live, which provides a guaranteed way to reach their audience in real-time and enjoy unparalleled engagement. Join the festivities of music and entertainment by going Live on Moj.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
