Brands
Modi Naturals launches Oleev Kitchen Junior Peanut Butter
Mumbai: Modi Naturals Ltd, a leading food and beverage company in India, has announced the launch of a new product category of Junior Peanut Butter under its brand Oleev Kitchen. The product is specifically designed for children aged 4-12 years old and is fortified with GrowX formula containing essential vitamins & minerals making it the only peanut butter brand in the country which is exclusive for children.
The GrowX formula in Oleev Kitchen Junior Peanut Butter contains vitamins – A, E, D, and minerals – iron & calcium. Vitamins A, E, along with Iron strengthen the body’s immunity. Whereas calcium and vitamin-D improve bone-density and make muscles stronger.
Speaking about the launch of Oleev Kitchen Junior Peanut Butter, Modi Naturals Ltd., Jt.- managing director, Akshay Modi said, “We are excited to launch Chota Bheem Junior Peanut Butter, which is a delicious and nutritious way to help children grow and develop. We believe that it is important to start early when it comes to making healthy choices for children, and this product is a great way to do that. We are confident that Oleev Kitchen Junior Peanut Butter will be a hit with children and parents alike. It is a delicious and nutritious product that is sure to become a staple in many modern households.”
Oleev Kitchen Junior Peanut Butter is available in three variants – Crunchy, Creamy, and Choco Hazelnut. The Choco Hazelnut flavoured peanut butter has 75% lower sugar levels than other chocolate spreads in the market, making it particularly healthy for children. The product is affordably priced at MRP of Rs 249 for a jar of 350 gms and is currently available on Amazon and nearby grocery stores.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
