MAM
Mobilla tells a ‘Tale of Two’ in Valentine’s Day campaign
Mumbai: Lifestyle and mobile accessories brand Mobilla has launched its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day.
Conceptualised by the internal creative team at Mobilla, the digital marketing campaign consists of three relatable films that unfold phenomenal moments of perfect companionship. It features digital creators Virti Vaghani and Samkit Shah enacting the emotions.
The brand films are currently live on YouTube and they will also be released along with an extended and extensive marketing outreach across social media and other video sharing and OTT platforms, said the brand. “With this brand campaign, Mobilla aims to cement its leadership position in a highly competitive, demanding and dynamic market,” it added.
“At Mobilla, quality is what we strive for and we truly believe in empowering our customers with products that are trustworthy and dependable,” said Mobilla’s co-founder Hetal Shah. “Having established ourselves as a reliable brand for a decade, we believe that it is imperative to connect with our consumers in today’s hyperactive environment at a deeper level and our latest brand campaign will help us achieve this goal.”
“Our brand campaign ‘Tale of Two – Trilogy’ creates a sense of belonging while driving engagement with our consumers. We are certain that this new campaign will help us achieve our branding objective and take us one step closer to our end consumer,” stated creative head Da Sachin Sharma.
“The primary objective of the series is to shed light on how Mobilla is with you Har Pal K Liye and adorns your Har Pal with a beautiful shelf of lifestyle products that fit in each moment of your life. Only the original delivers original hence to be on the shore of originality makes you experience the sense of originality,” said marketing head Da Vishal Gupta.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
