Brands
Mobilla launches innovative new range of MPOWER portable powerbanks
Mumbai: Mobilla has unveiled its latest innovation, a line-up of 7 cutting-edge power banks ‘MPOWER’ that redefine convenience and reliability. Rooted in innovation, simplicity and practicality, these power-packed solutions seamlessly integrate into one’s lifestyle. Launched in New Delhi and Mumbai at Mobile India Expo and Corporate Gifting Show, Mobilla showcased its latest technological innovations to discerning consumers setting the stage for the brands remarkable journey going forward. Consisting of MPOWER MAG-1, MPOWER 105, MPOWER 106, MPOWER 205, MPOWER 206, MPOWER 303, and MPOWER 715, Mobilla’s MPOWER Range is safe, efficient, innovative, and an ideal gifting option, available at affordable prices.
MagSafe & Emergency LED Light: A Revolution in Power Banks
Mobilla breaks new ground with the MPOWER MAG-1, featuring advanced MagSafe wireless charging technology. This 10000mAh powerhouse delivers effortless charging by magnetically aligning with your device for a secure, perfect connection every time. The innovative MagSafe system provides next-level convenience and versatility. Simply attach the MPOWER MAG-1 to your wireless charging devices for easy charging without fumbling with cables. Mobilla’s cutting-edge MagSafe power banks are an evolution in the on-going innovation. The revolutionary MPOWER MAG-1 sets a new standard for wireless charging speed, efficiency and alignment. The integrated MagSafe technology transcends the normal conventional limits, and leads the pack of future progress. The versatile MPOWER 105 power bank packs 10000mAh of power and an integrated LED flashlight to illuminate any situation. With its 4-in-1 built-in cable, the MPOWER 105 provides charging support for all devices and scenarios. For even more on-the-go power, it is also available in a high-capacity 20000mAh capacity, ensuring you never run out of juice when you need it most. The MPOWER 105’s ample power capacity keeps you powered up anytime, anywhere.
Efficiency combined with Simplicity
With simplicity and reliability at the forefront, Mobilla’s MPOWER 106 offers a convenient 10000mAh capacity with 4 in 1 inbuilt cable. For those seeking extended charge, the MPOWER 303 is packed with a mighty 30000mAh and comes with dual USB ports making way for 2 devices to be charged simultaneously. The MPOWER 206 on the other hand combines a 20000mAh capacity with 4 in 1 inbuilt cable, offering a straightforward and effective charging solution.
Lastly, the MPOWER 715 introduces innovation with its 10000mAh power bank featuring a digital display indicator and a detachable Lightning cable inside, ensuring a user stays connected, no matter where. For on-the go users who always need a quick charge, the MPOWER 715 also comes equipped with an advanced Power Delivery (PD), juicing up their devices in no time.
In addition to the brand strong retail and digital presence, Mobilla’s corporate gifting solutions also make way for thoughtful gifting.
Sharing his perspective and the thought behind the launch of the MPOWER range of charging solutions, Mobilla co-founder Jignesh Shah said, “Our journey began with a vision to create tech products that cater to the needs of individuals from all walks of life. We believe that technology should be accessible, reliable, and enriching. I am proud to see our products making a difference in the lives of our customers. We are committed to innovation and user satisfaction, and we will continue to push boundaries to bring you the best in tech.”
Mobilla co-founder Hetal Shah further added, “Understanding what the market needs and working tirelessly to provide it has been at the core of Mobilla’s mission. Our power banks are a testament to our dedication to meeting the evolving demands of our customers. We aim to bring practical, high-quality solutions to your everyday life, and our commitment to excellence drives us forward.”
“At Mobilla, we are relentless in pursuing innovation that enhances our customers’ mobile lifestyles,” expressed Vishal Gupta, Chief Marketing Officer, and Sachin Sharma, Chief Creative Officer. “The new power banks exemplify our boundary-pushing approach to develop leading-edge products that address real needs. With the advanced MagSafe and PD+QC technology, we are redefining portable charging with new standards for efficiency and ease-of-use. We infuse thoughtful design into products that blend aesthetics and functionality seamlessly. We eagerly anticipate people experiencing the effortless convenience of charging made possible by Mobilla’s innovation.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
