MAM
Mobile+Services replace FMCG as top advertisers in BARC week 48
BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth
Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:
Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
