MAM
Mobile2Win to help StanChart Bank launch ad campaign
NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional campaigns, others like retail, travel and finance, too, aren’t far off in the same arena.
A leading wireless marketing solutions provider Mobile2Win (M2W), which is only into its first year of operations here, has already worked with L’Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in its roster. M2W, which uses SMS-enabled service 8558 for its campaigns, has worked a new campaign comprising promotions and contests around Stanchart’s products and services. The campaign is expected to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective platform to disseminate information to millions of customers. It is simple, offers convenience, the customers’ undivided attention and ensures high penetration making banking fun and easy for all. For customers, Standard Chartered Bank will now be just a beep away,” says Standard Chartered Bank consumer banking marketing head Sugato Banerjee.
The relationship objective includes providing contemporary brand experience to the target audience by associating Standard Chartered with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity amongst consumers from across India about a category which has been perceived as mundane so far. Also, to reach out to the target audience via their preferred medium for communication,” says M2W vice-president – sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions will be sent to customers on mobile via SMS. By participating in these contests, customers will have the option of winning merchandise and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that entertainment, travel, retail and finance are among the primary adopters of the mobile marketing and SMS campaigns.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
