MAM
Mobile2Win to help StanChart Bank launch ad campaign
NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional campaigns, others like retail, travel and finance, too, aren’t far off in the same arena.
A leading wireless marketing solutions provider Mobile2Win (M2W), which is only into its first year of operations here, has already worked with L’Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in its roster. M2W, which uses SMS-enabled service 8558 for its campaigns, has worked a new campaign comprising promotions and contests around Stanchart’s products and services. The campaign is expected to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective platform to disseminate information to millions of customers. It is simple, offers convenience, the customers’ undivided attention and ensures high penetration making banking fun and easy for all. For customers, Standard Chartered Bank will now be just a beep away,” says Standard Chartered Bank consumer banking marketing head Sugato Banerjee.
The relationship objective includes providing contemporary brand experience to the target audience by associating Standard Chartered with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity amongst consumers from across India about a category which has been perceived as mundane so far. Also, to reach out to the target audience via their preferred medium for communication,” says M2W vice-president – sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions will be sent to customers on mobile via SMS. By participating in these contests, customers will have the option of winning merchandise and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that entertainment, travel, retail and finance are among the primary adopters of the mobile marketing and SMS campaigns.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
