MAM
Mobile2Win to help StanChart Bank launch ad campaign
NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional campaigns, others like retail, travel and finance, too, aren’t far off in the same arena.
A leading wireless marketing solutions provider Mobile2Win (M2W), which is only into its first year of operations here, has already worked with L’Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in its roster. M2W, which uses SMS-enabled service 8558 for its campaigns, has worked a new campaign comprising promotions and contests around Stanchart’s products and services. The campaign is expected to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective platform to disseminate information to millions of customers. It is simple, offers convenience, the customers’ undivided attention and ensures high penetration making banking fun and easy for all. For customers, Standard Chartered Bank will now be just a beep away,” says Standard Chartered Bank consumer banking marketing head Sugato Banerjee.
The relationship objective includes providing contemporary brand experience to the target audience by associating Standard Chartered with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity amongst consumers from across India about a category which has been perceived as mundane so far. Also, to reach out to the target audience via their preferred medium for communication,” says M2W vice-president – sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions will be sent to customers on mobile via SMS. By participating in these contests, customers will have the option of winning merchandise and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that entertainment, travel, retail and finance are among the primary adopters of the mobile marketing and SMS campaigns.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
