MAM
Mobile Premier League partners with Prime Focus Technologies for content creation
MUMBAI: Prime Focus Technologies (PFT) announced that its brands division, PFT Brands, has partnered with Mobile Premier League (MPL), India’s leading mobile e-sports platform, to create multiple ad films and videos for the brand. PFT has created an extensive content inventory for MPL, in sync with the organization’s long-term, strategic communication goals. As a one-stop video agency, PFT Brands is handling all aspects of content creation for MPL – from conceptualization and scripting to production to postproduction.
As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of fun games available on MPL, including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool. These films have been further localized in Tamil, Telugu, Bengali, Bhojpuri, Marathi, Kannada and Gujarati. Leveraging humorous narratives, the films pique viewers’ interest and inspire them to install the MPL app and start playing specific games. The ads are being showcased on both TV and digital platforms.
In addition, PFT has also created several testimonial videos for MPL which showcase positive real-life stories and experiences of MPL users who have won major cash prizes. The videos aim at inspiring consumers to download the MPL app and start playing to win. The PFT team shot videos of MPL winners from different parts of the country, highlighting their winnings and emphasizing how MPL has made their lives easier and better.
MPL vice president – growth Abhishek Madhavan said, “Our users are our ambassadors and thanks to them, we have grown to become India’s biggest mobile gaming and skill monetisation platform. We want to reach out to our users and involve them to reiterate the trust they have placed in us. The PFT team completely understood the user sentiments at play, and executed both the ads and the customer testimonials superbly. We are confident the campaign will be extremely successful, and we look forward to producing more such stellar work with PFT as our partner!”
PFT vice president – brand services Umesh Bopche added, “We are immensely excited to be partnering with an innovative market leader like MPL, and are grateful to their team for giving us this incredible opportunity. The content we have created for MPL is based on two key objectives – building brand awareness and significantly strengthening their user base. We look forward to creating a host of world-class videos for MPL in the coming months.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
