MAM
Mobile Premier League (MPL) sponsors Ireland Men’s Cricket Team Jerseys
NEW DELHI: With international cricket events coming back to the field, the global cricket community have joined hands to support and promote each other, in a show of unity. Mobile Premier League (MPL), India's largest esports and mobile gaming platform, has partnered with Cricket Ireland and ITW Consulting to sponsor the Irish Men's team jerseys for the upcoming One-Day International Series against England beginning July 30. As an Indian brand supporting the Ireland cricket team, MPL is reinforcing the love for the sport among Indian audiences, and the passion with which they follow international tournaments. Along with Skoda, the joint sponsor of the Irish team’s jerseys, the brand is confident of leveraging its individual reach, along with the goodwill Cricket Ireland enjoys, to create a global cricket empire.
MPL co-founder and CEO Sai Srinivas said, “As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly."
Cricket Ireland commercial director Dennis Cousins stated, “This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL and ŠKODA that will add weight to our reputation in the sports market.”
Furthering MPL’s drive to create a global cricket platform, the platform is also co-presenting sponsor for the broadcast of the ongoing England-West Indies Test Series. MPL is India’s largest esports and mobile gaming platform and is endorsed by Indian Cricket Captain Virat Kohli. The platform recently launched the first Indian-made First Person Shooter game Rogue Heist exclusively and has over 4 crore users.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
