MAM
Mobile advertising to surpass desktop in 2020: DAN Digital Advertising Report
DELHI: The year 2020 will witness ad spends on mobile devices surpassing the spends on desktop for the first-ever-time, indicates the DAN Digital Advertising In India report launched in New Delhi on Thursday. The spending on mobile devices is expected to grow by 41 per cent during the year and will amount for 52 per cent of the digital advertising share. Mobile advertising had a share of 47 per cent in digital spends in 2019 and is expected to hit 64 per cent in 2022.
The fourth edition of the annual report, deemed as one of the most trusted and accurate estimates of digital advertising trends in the country, was launched under the theme of digital becoming a Rs 50,000 crore opportunity by 2025 in the presence of top management from various agencies under DAN network, including CEO APAC and chairman India Ashish Bhasin and CEO India Anand Bhadkamkar.
The report also reveals the possibility of the digital advertising industry growing at a CAGR of 27 per cent to reach Rs 17,377 crore by the end of 2020. It is estimated to reach industry size of Rs 58,550 crore by the end of 2025. This humongous growth has been attributed to the advancements in marketing technologies and creativity, advent of 5G technology, and increased adoption of e-commerce advertising.
According to the report, the overall Indian advertising industry will grow by 10.9 per cent to reach Rs 74,952 crore by the end of 2020 and is expected to grow at 11.83 per cent CAGR to reach a market size of Rs 1,33,921 crore by 2025. The share of television will remain steady throughout 2020, close to the 39 per cent mark it had recorded in 2019.
As per the findings mentioned in the report, FMCG has the highest expenditure on advertising amounting to Rs. 20,182 crore, which is 30 per cent of the overall segments, followed by e-commerce and advertising. Interestingly, FMCG spends the majority of its ad budgets (61 per cent) on television. The biggest spenders on digital media are BFSI (42 per cent), consumer durables (38 per cent), and e-commerce (37 per cent).
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
