MAM
Mobil celebrates the MotoGP Bharat by powering the Red Bull KTM Factory Racing team
Mumbai: Mobil is turbo-powering the Red Bull KTM Factory Racing team at the inaugural MotoGP Bharat, debuting at the Buddh International Circuit for the 2023 Grand Prix of India from 22 to 24 Sept 2023.
Celebrating the global partnership between ExxonMobil and the Red Bull KTM Factory Racing team, the adrenaline-pumping showdown by the two riders – Australian Jack Miller and South African Brad Binder for whom winning is next to second nature, having demonstrated their mettle and prowess in global circuits, will bear witness to the full-throttle performance of their KTM RC16 bikes.
The two riders will power their Grand Prix bikes with the performance and confidence assured by Mobil. They also shared their excitement with fans at a recent Mobil event held at Jaypee Greens, where Jack Miller launched the Mobil Super Moto10W-30.
With proven engine protection, longer engine life, and better fuel economy, the Mobil Super Moto10W-30 is just what everyday riders across the country need. Moreover, the product packaging will now feature the Red Bull KTM Factory Racing Team logo on its label.
The Mobil brands will also be prominently displayed on the bikes, rider overalls, garage, and team kit.
ExxonMobil Lubricants Pvt. Ltd. CEO Vipin Rana said: “We are further expanding our presence in the world of motorsports with the Red Bull KTM Family. In addition to our current successful partnership with the Oracle Red Bull racing team in Formula 1, we have also entered MotoGP through a multi-year deal with the Red Bull KTM Factory Racing Team. We look forward to being part of the team’s success through the supply of our cutting-edge Mobil lubricants and fuels to improve KTM’s performance. Racing provides Mobil the ultimate testing ground to improve motorcycle lubricant technology, giving confidence and trust to all bike enthusiasts”.
KTM Motorsports director Pit Beirer said, “This collaboration is important to us for a few reasons. ExxonMobil is a major name in the industry and motorsports with a big presence in racing and we know we will count on their premium lubricants for our Red Bull KTM RC16. They have a similar mentality to us when it comes to aiming for the top level and the best performance, and that also flows into our goals for the future where we really want to be part of this shift in MotoGP sustainability with race fuels. It´s a great privilege to represent Mobil Lubricants in the MotoGP competition.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
