Brands
MobiKwik’s Twitter banter with leading brands – a masterclass in #KwikConnection!
Mumbai: From hilarious memes to witty one-liners, MobiKwik’s Twitter feed has been filled with funny and engaging conversations that have kept MobiKwik’s followers entertained. The Twitter banter began with MobiKwik’s tweet, which invited other brands to join in the conversation. From there, it was a flurry of tweets from different brands such as McDonald’s India, Domino’s, Zoomcar India, Zoomin, Milkbasket and Fever FM, each sharing their #KwikConnection with MobiKwik.
Replying to a tweet in the exchange, McDonald’s India said that their #KwikConnection was like, “Bun and Patty, we’re lovin’ it!” followed by “Like lettuce pe Piri Piri McSpicy ka crunch, Oh so divine!”
Domino’s Pizza talked about how their #KwikConnection was like “taste buds and oregano ka relation,” while Zoomcar India shared how their #KwikConnection was all about “making vacays self-driven!”
But that’s not all! Zoomin added that their #KwikConnection was like “customized gifts ka special hai fun!” and Milkbasket said their #KwikConnection was “kaafi fresh hai ye, Jaise daily needs as early as 7 am!”
And, of course, MobiKwik had the last word, saying they are the “flag holders of the Fintech revolution!” and how their #KwikConnection was all about “supercharged returns and celebrations” with products like ZIP, a digital credit service that offers credit up to ₹60,000 in a few clicks with minimal documentation.
The Twitter banter was a refreshing change of pace from the usual one-way communication between brands and their customers. It showcased the camaraderie and shared experiences that brands can have with each other. The exchange also showcased how social media can be a great platform for brands to connect with each other and their customers and showcase their unique personalities.
MobiKwik plans to continue this banter with other leading brands in the country and keep its followers entertained with more #KwikConnection conversations. Stay tuned for more fun and quirky interactions on their Twitter feed!
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
