Ad Campaigns
Mobec launches #ChargeCleanThisDiwali campaign
New Delhi– Mobec announced the launch of its latest campaign, #ChargeCleanThisDiwali. This initiative aims to create awareness around sustainable energy and encourage environmentally-friendly practices during the Diwali season, a time when pollution levels in cities across India often rise significantly due to increased festivities and seasonal smog.
The #ChargeCleanThisDiwali campaign will be launched on Mobec’s Instagram platform, engaging users with impactful content that understands the urgent need for clean energy practices. The campaign invites the community to take an active role in reducing pollution by choosing electric vehicles (EVs) and opting for renewable-powered charging solutions. Through educational posts, interactive stories, and powerful visual content, Mobec aims to highlight how the choice of EVs and sustainable energy can be a meaningful way for individuals to reduce their carbon footprint during this season.
“Diwali is a time of joy and togetherness, but it also brings a surge in pollution and smog levels, which can impact our health and the environment,” said Mobec CEO & founder Harry Bajaj. “With #ChargeCleanThisDiwali , Mobec is appealing to people to consider clean energy alternatives. Every choice to switch to EVs and to prioritize renewable energy sources for charging is a step towards a cleaner, healthier future for our communities.”
As part of the campaign, Mobec is also offering a platform for EV owners to share their stories and experiences on social media, inspiring others to make the switch and embrace clean energy solutions.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
