Brands
MMTC-PAMP taps fintech veteran to lead marketing push
NEW DELHI: MMTC-PAMP is placing its bets on digital expertise. The precious metals refiner has appointed Gaurav Nijhawan as head of marketing, tasking him with overseeing an integrated marketing function that spans brand building, customer experience and new product development.
Nijhawan brings 15 years of experience across fintech, banking, fast-moving consumer goods, consulting and technology. His résumé includes stints at IndusInd Bank, Stashfin, Citi, Carlsberg and Ernst & Young—a diverse portfolio that suggests MMTC-PAMP is looking beyond traditional precious metals marketing playbooks.
The appointment comes as the company seeks to scale its presence across physical and digital channels, including retail stores. Nijhawan will be responsible for driving innovation and shaping the refiner’s overall growth trajectory—a mandate that extends well beyond conventional marketing.
“He is a seasoned marketing professional who brings a wealth of experience,” says Samit Guha, managing director and chief executive of MMTC-PAMP. “During his career, he has successfully led complex integrated marketing campaigns and has demonstrated success in scaling digital-first brands.”
Nijhawan, who holds degrees in computer science and engineering as well as business administration from Mudra Institute of Communications, Ahmedabad, appears bullish about the opportunity. “I am thrilled to join MMTC-PAMP, a brand that has set benchmarks in purity, trust and craftsmanship,” he says. “I look forward to strengthening our culture of excellence, enhancing our brand-building efforts and crafting compelling storytelling that unlocks new opportunities for growth and deeper consumer engagement.”
MMTC-PAMP, a joint venture between Switzerland-based MKS PAMP SA and MMTC Ltd—a government of India undertaking—is India’s only London Bullion Market Association-accredited gold and silver refiner. The company has carved out a reputation for delivering 99.99 per cent-plus purity levels with positive weight tolerance, earning recognition from the Asia and India Book of Records.
The refiner has collected several awards for refining, branding and sustainability. Notably, it became India’s first precious metals company to have science-based emissions reduction targets approved by the Science Based Targets initiative. In 2024, it was honoured as India’s most trusted brand of the nation at The Brand Story awards.
With a fintech-savvy marketer now at the helm, MMTC-PAMP is signalling its intent to marry Swiss precision with Indian market savvy—and to do so at digital speed.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
