Ad Campaigns
Mixed Route Juice wins mandate for JungleBerry, launches exciting new campaign
Mumbai: Mixed Route Juice, a cutting-edge marketing agency, is thrilled to announce that it has won the mandate for JungleBerry, a key player in the organic and all-natural lifestyle sector. JungleBerry, known for its steadfast dedication to providing organic and natural products, has entrusted Mixed Route Juice with the task of bringing its vision to life through an inventive campaign after a multi-agency pitch.
Mixed Route Juice is known for its unwavering dedication to pushing boundaries, and they have infused the same energy in its latest campaign for Jungeberry. Collaborating with the highly acclaimed photographer Vansh Virmani and stylist Jahnvi Bansal, Mixed Route Juice orchestrated an exceptional photoshoot that captures the essence of JungleBerry’s products in a visually striking manner.
The photoshoot, featuring a skilled model, effortlessly blends grace and the inherent beauty that JungleBerry embodies. Vansh Virmani and Jahnvi Bansal acknowledged for their expertise in the fashion and lifestyle industry, have lent their skills to create a series of captivating images that highlight the allure of JungleBerry’s offerings.
“The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind-the-scenes montage, testimonial and proof of work video.” says Amrita Sharma, Founder at Mixed Route Juice.
This campaign showcases the agency’s creative prowess in crafting compelling narratives for brands in the lifestyle and wellness space. Little wonder that it is garnering praise all around. Given the buzz, Mixed Route Juice is already planning the second leg of this campaign. The company is set to reveal a second instalment of the photoshoot. This phase will reveal the model using JungleBerry products a day before the glamorous shoot, creating a compelling narrative that underscores the authenticity and efficacy of JungleBerry’s offerings.
“We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience,” said JungleBerry, co-founder Nitin Dhawan.
The JungleBerry campaign is not merely about products; it’s a celebration of the seamless convergence between nature and sophistication. Mixed Route Juice invites the media and consumers alike to witness the unveiling of this visually stunning campaign, where every frame is a testament to the belief that a product so naturally good deserves a striking visual presentation.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
