Mirum to provide martech services to L&T Realty

NEW DELHI: L&T Realty from the Larsen & Toubro Group has appointed digital agency Mirum India as its marketing automation services partner.

L&T Realty is a real estate development company with residential, commercial and retail projects across west, south and north India. Mirum India, a Salesforce Gold consulting partner, will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

Mirum India EVP Mihir Karkar, said, “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”