MAM
Mirinda launches new TVC
MUMBAI: Soft Drinks major Pepsi has announced that its brand Mirinda has kicked off its summer initiatives with a new TV campaign. The campaign is aimed at bringing a new spin to the Bollywood style gang wars.
Pepsi Foods executive director, marketing Punita Lal says, “Mirinda Orange has been a dominant leader in the flavour market due to its huge popularity amongst consumers. The Mirinda ‘taste’ has always been popular amongst consumers. The new Mirinda campaign stays within the same ‘Best Taste’ construct, but extends the story in a refreshing format.”
Conceptualised by Pepsi’s ad agency JWT, and filmed by Rajesh Krishnan, the 40-sec TVC depicts how the tempting taste of Mirinda causes the protagonists to just momentarily lose their intentions, and throws a hilarious spin on the gang wars.
In a bid to consolidate its position in Mumbai, Mirinda, recently unveiled two new, limited edition flavours especially for consumers in the city. Mirinda Strawberry and Mirinda Apple are now available across the city in two pack sizes – 200-ml returnable glass bottles (RGB) and 600-ml PET.
The new flavours are being communicated to consumers through various medium, including print ad, point-of-sale (Pos) and other outdoor merchandise and radio. Mirinda was introduced in the Indian market in 1991. In 1996, Mirinda Orange was re-launched with the three orange men ad. The new splash logo for Mirinda was launched in 2000, along with the new tagline taste pe atka. The current Mirinda tagline is Taste Aaisa Chhaye Character Phisla Jaye.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
