MAM
MiQ bolsters its India commercial leadership team
Mumbai: MiQ, a global data-driven programmatic media firm, announced strategic hiring and promotions to spearhead growth, enhance client services, and reinforce its position as a leading programmatic player in India.
MiQ has announced the appointment of associate vice president, revenue & agency partnerships, Ribhu Mishra with additional focus on driving business operations for the west region. Ribhu brings over a decade of expertise in media and digital advertising, having previously led partnerships and agency development at Amazon for major media agencies across India. His extensive experience at companies like Amazon and Appier will be pivotal in enhancing MiQ’s client relationships and accelerating growth in programmatic, connected TV, and retail media domains.
Speaking on his new role, Ribhu said, “I am thrilled to join MiQ and embark on this exciting journey. I look forward to driving scalable revenue growth and strengthening partnerships with brands and agencies. Together with the MiQ team, I am eager to create new success stories and achieve new milestones.”
To deliver greater value and localised support to clients across key regions in India, MiQ has made two key promotions in its regional commercial leadership team. MiQ elevated Meenal Gupta to regional director for the south region and Juhi Lalchandani to regional director for the north region.
Meenal has been with MiQ for over two years and has over 15 years of experience in business development, client relationship management, and account management in the media and advertising industry with OLX, Hindustan Times, Inmobi, and Yahoo.
Juhi is a seasoned business professional with over 14 years of experience spanning media, food technology, and manufacturing industries. Having contributed to leading companies such as Zee5 and Uber Eats, Juhi has developed a robust expertise in driving revenue growth and managing high-impact accounts.
“I am very excited to take on regional leadership responsibilities. My key focus will be to increase revenue across the South region by expanding our geographical reach and building and nurturing relationships with agencies and clients.” said Meenal on her elevation.
Speaking on her new role, Juhi said, “I firmly believe that the future of digital advertising lies in leveraging data and technology to reach the right users at the right time and place with personalised communication. I am confident that MiQ, with its innovative data and tech DNA and deep customer focus, will set new standards in the industry. I am grateful and thrilled to be a part of this pathbreaking journey.”
These leadership appointments will be pivotal to MiQ’s growth strategy in India by strengthening its presence in key regions and deepening its understanding of client requirements across diverse markets and industries.
Speaking on these appointments, MiQ India & South Asia head of growth and revenue, Varun Mohan said, “We are excited to onboard Ribhu to our regional leadership team, along with the well-deserved elevations of Meenal and Juhi. Their combined expertise, strategic vision, and commitment to excellence will be pivotal as we continue our journey of ambitious growth. These appointments underscore our dedication to providing exceptional solutions and unmatched service to our clients and agency partners. MiQ continues to invest heavily in the Indian market with a strong focus on Connected TV (CTV), retail media, and our innovative data solutions, reaffirming our commitment to lead the programmatic industry and make it better.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
