Brands
MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors
Mumbai: MiniKlub, a destination for baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their family values and modern parenting approach, the couple represents the brand’s mission to provide parents with quality products and services for their children.
MiniKlub’s brand ethos focuses on ‘Happy Parenting,’ emphasising a positive and stress-free parenting journey. As successful parents, Shahid and Mira embody the joyful parenting values that MiniKlub promotes. Their partnership underscores their belief in the brand’s quality and extensive range of products, including newborn essentials, baby care items, baby wear, kids’ fashion, footwear, toys, and travel products—all available in one place.
MiniKlub director Anjana Pasi commented, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”
The Kapoor family’s appeal, with Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub’s connection with a wider audience, particularly families seeking a trusted brand for their children’s diverse needs.
Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”
Mira Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”
Founded in 2013, MiniKlub is known for its premium apparel that combines comfort, functionality, and sustainability. The brand aims to be a one-stop shop for parents, offering a variety of products including newborn essentials, baby wear, kids’ fashion, footwear, toys, travel items, and baby care products—all in one place. It is a must-visit store for children from newborn to eight years old.
This partnership is expected to significantly impact the parenting industry in India, providing consumers with a wide range of high-quality products designed for joyful and easy parenting.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
