MAM
Mindshare leads in global billing rankings in India
MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The agency grossed billing of $1.05 billion in 2011 with a growth of 10 per cent.
Mindshare is followed by Madison Media, which with a share of 11.2 per cent, has recorded a growth of 15 per cent as compared to previous year. The agency‘s overall billing rounded to around $630 million against $548 million in 2010.
With a billing of $570 million in 2011, GroupM‘s Maxus takes third position with an industry share of 10.1 per cent. The agency had made $455 million in 2010 and registered a growth of 25 per cent in 2011.
Meanwhile, Mediabrands‘ Lodestar UM has 8.7 per cent industry share with 15 per cent growth recorded in 2011. Lodestar UM‘s billing was $490 million in 2011 as compared to $426 million in 2010.
Vivaki‘s Zenithoptimedia, though at No. 8 spot, has registered highest growth of 40 per cent amongst other agencies. Agencies like Havas Media‘s MPG, Media Direction and TME have seen a loss in the share. MPG recorded a loss of 20 per cent while Media Direction and TME have seen negative growth of 29 per cent and 15 per cent respectively.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
